Product Manager - Basketball

5 months ago
Pos. Category
Product Marketing & Merchandising


New Balance has a history of 100 years of enduring performance and is still running strong today. Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. The same attention that is placed on our athletic shoes and apparel is also placed on our associates. New Balance thrives because of the passion and dedication of the people we hire. We rely on our associates to match our enthusiasm for the business and to help drive consumers to move further, faster and more frequently. We seek associates who are always on the move. Associates who push themselves forward and are motivated to move New Balance forward. Ask yourself: Are you ready to move the world?


As the Product Manager - Basketball, you will be the resident expert on the target basketball consumer, researching and maintaining consumer intelligence for briefing purposes.  You will be a key member in the merchandising, initiation, design, development, and confirmation of products within the global category. You will work closely with design, development, and other cross-functional teams to develop timelines, create forecasts, and identify costing and market issues. In this role, you will assess market competition and trends to gather qualitative and quantitative data for purposes of product positioning. You will evaluate on-going in-line products to ensure continuous improvements and identify new global category opportunities. You will evaluate prototype products and make recommendations for improvement. You will make formal product presentations to management, the sales force, and key external customers.


  • Bachelor's degree with a minimum of 6 years experience; 4 years of experience in footwear product marketing or within the industry. MBA preferred.
  • Superior verbal and written communication skills.
  • Strong merchandising and presentation skills.
  • Business planning and analytical skills.
  • Solid product and industry knowledge.
  • Frequent travel required (domestically & internationally)


We believe our associates are meant to grow through the development of their talents and to capitalize on opportunities to share their passion for the business. New Balance rewards associates with generous, industry-leading benefit and development opportunities, which support our associates' health, wealth and overall well-being. In addition to a comprehensive medical and vacation benefit package, we offer: Development Programs, Discounted Health Club Membership, Fitness Reimbursement, Employee Discounts, Tuition Reimbursement, Corporate Gift Matching and 5 % Matching 401 K Program. We are an Equal Opportunity Employer


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