Associate Public Relations Manager

1 month ago
# of Positions
Pos. Category
Marketing, PR & Communications



New Balance has a history of 100 years of enduring performance and is still running strong today. Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. The same attention that is placed on our athletic shoes and apparel is also placed on our associates. New Balance thrives because of the passion and dedication of the people we hire. We rely on our associates to match our enthusiasm for the business and to help drive consumers to move further, faster and more frequently. We seek associates who are always on the move. Associates who push themselves forward and are motivated to move New Balance forward. Ask yourself: Are you ready to move the world?


As a Public Relations Associate Manager, you will be responsible for leading the execution of public relations strategies for the New Balance brand and its designated consumer groups. In this role you will oversee program development and activation to support the annual game plan. You will manage agency/external resources for media relations initiatives and represent the brand at consumer and media events. You will collaborate internally with cross-functional teams to initiate and identify newsworthy opportunities, develop seeding and influencer programs as well as host off-site media events. You will work closely with the company’s sports marketing teams to maximize earned opportunities with the brand’s ambassadors.  You will also be responsible for the execution of the product placement program.  You will oversee the public relations contributions to New Balance’s associate communications and New Balance website as well as manage budgets and vendor relationships and provide status reports to relevant stakeholders.



  • Bachelor’s degree or equivalent in liberal arts, public relations/communications, or a related field.
  • Minimum of 5 years of experience working in the PR/communications field at an agency or corporate environment is required.
  • Experience in consumer products required.
  • Experience in the athletic/sports industry space preferred.
  • Excellent written and verbal communication skills.
  • Proficient in social media.
  • Deadline-oriented and able to manage multiple projects simultaneously.
  • Must be energetic and comfortable working in a team environment.
  • Travel required – less than 20 percent.



Our Benefit Offerings:


We’re happy to provide traditional benefits, but to us, the greatest benefit of working at New Balance is taking advantage of additional programs that will enhance your life at work and at home as you grow with our business. Our benefits, at a glance, include:

  • 401k plan with employer match
  • Generous vacation package and paid holidays
  • Paid time off to volunteer in the community
  • Fitness Reimbursement Program
  • Discounted Health Club Memberships
  • Corporate Gift Matching
  • 40% associate discount


Your Career Development:


While the company looks to achieve strategic goals, each associate is encouraged to take ownership and mold their development process as they conquer their personal aspirations. To guide you in the process we offer traditional and nontraditional development opportunities, including mentor programs, to help you move your body or career, in which our executives participate as mentors. We also offer customized team sessions, on and off-site seminars and tuition reimbursement.


New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran






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