Senior Marketing Manager, Global Lifestyle

2 months ago
# of Positions
Pos. Category
Marketing, PR & Communications


New Balance has a history of 100 years of enduring performance and is still running strong today. Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. The same attention that is placed on our athletic shoes and apparel is also placed on our associates. New Balance thrives because of the passion and dedication of the people we hire. We rely on our associates to match our enthusiasm for the business and to help drive consumers to move further, faster and more frequently. We seek associates who are always on the move. Associates who push themselves forward and are motivated to move New Balance forward. Ask yourself: Are you ready to move the world?


As the Senior Marketing Manager, Global Lifestyle you will drive a relevant and consistent global brand voice for one of the largest and most influential Lifestyle Footwear companies in the world.   You will lead the strategic development and sell-in and sell-out strategies of all new Lifestyle products while working in partnership with Global Brand, Product, Channel Teams, and Regional Marketing leads to ensure integrated, timely and comprehensive global launches.

This role requires an individual with best-in-class communication skills to deliver innovative thinking across multiple seasons while working within a fast-paced go-to-market framework. Leading marketing across the whole Lifestyle category, including Classics, Sport Style, NB1, as well as MADE in USA & UK, your primary mandate will be to drive focus and deliver direction for how these categories work together and resonate with a growing, diverse New Balance consumer base.

Strong knowledge of the marketplace and understanding of the industry environment will be essential to identify and drive all future plans. This role will directly manage Agency partnerships and internal teams to develop assets and storytelling tools, with a strong emphasis on digital interactions & retail activation.


This role is an influential member of the Consumer Marketing team, working with Product & Merchandising to make strategic and tactical choices about how New Balance goes to market, and will track and analyze against KPIs, including sales and brand equity. The role requires being comfortable managing a minimum of 4 direct reports.



  • Understanding and passion for lifestyle, fashion and sneaker culture required. Existing relationships and experience within the footwear, apparel or athletics industry strongly preferred.
  • Must have a strong understanding of the creative process & proven experience translating strategic goals into creative solutions and execution
  • Extensive experience in planning, implementing and evaluating brand engagement initiatives
  • Exceptional communication skills with the ability to communicate effectively within all levels of the organization and with external partners, agencies and collaborators
  • Must lead by influence through a matrix organization, and integrate with peers across multiple categories
  • Must have understanding and experience in brand strategy as well as content and campaign creation
  • Global mindset a must; international experience a plus
  • Agency and/or consumer brand experience preferred
  • Travel required
  • Bachelor’s degree required with 10+ years of related experience

Our Benefit Offerings:


We’re happy to provide traditional benefits, but to us, the greatest benefit of working at New Balance is taking advantage of additional programs that will enhance your life at work and at home as you grow with our business. Our benefits, at a glance, include:

  • 401k plan with employer match
  • Generous vacation package and paid holidays
  • Paid time off to volunteer in the community
  • Fitness Reimbursement Program
  • Discounted Health Club Memberships
  • Corporate Gift Matching
  • 40% associate discount

Your Career Development:


While the company looks to achieve strategic goals, each associate is encouraged to take ownership and mold their development process as they conquer their personal aspirations. To guide you in the process we offer traditional and nontraditional development opportunities, including mentor programs, to help you move your body or career, in which our executives participate as mentors. We also offer customized team sessions, on and off-site seminars and tuition reimbursement.


New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran



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