Associate Marketing Manager, Digital Trade

UK-Warrington
3 weeks ago
ID
14746
# of Positions
1
Pos. Category
Marketing, PR & Communications

Overview

This role will be responsible for the delivery and management of trade e-marketing through strategic planning and activation for European Key Account wholesale retailers.

Responsibilities

  • Responsible for E-Marketing of Key European Accounts
  • Working closely with the EKA TMM to Strategically plan trade marketing campaigns in line with the brands key stories and calendars and translate into online GTM activations
  • Demonstrate an integrated consumer journey across the digital landscape through insight driven consumer data
  • Manage trade marketing budget and spend for owned accounts and report ROI
  • Deliver against brand and retailer KPI’s for sell thru & ROAS
  • Work with third party agencies and internal creative team to develop online marketing assets, Media buying and PR initiatives where required
  • Generate relationships to be fully integrated with retail buyers & marketing teams as well as internal account managers and customer service.

Qualifications

  • Relevant marketing degree with detailed understanding of digital marketing
  • At least 5 years’ experience in a fast paced, brand led environment
  • A strong Digital, Trade and/or Retail marketing background is essential
  • Experience in SEO, Marketing Database and Email
  • Experience in managing SEM and Digital Display campaigns
  • Strong Analytical skills and data-driven thinking, knowledge of website analytics tools
  • Instinctive brand guardianship and a desire to elevate company to reach goals
  • Highly organised and customer focussed with a desire to succeed with a thriving brand
  • Strong Influencing skills & Results Orientated
  • A clear understanding of working across multiple stakeholders, wholesalers and marketing agencies is essential. A sports and retail background is desirable

 

 

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