• Optimisation Lead

    Job Locations NL-Amsterdam
    Job Post Information* : Posted Date 2 weeks ago(1/10/2019 10:58 AM)
    # of Positions
    Pos. Category
    Digital/Social Media
  • Overview

    Overall responsibility for the site optimisation across all E-commerce sites for the EMEA region.

    Reporting to the Site Manager EMEA, the Optimisation Lead is an essential role within the Site Management team. The role is crucial to the continuous optimization of New Balance’s digital user experience for EMEA, enabling the future growth plans. 



    • Lead the development and execution of the optimisation roadmap for the EMEA Region across E-commerce sites
    • Define, maintain and prioritise an optimisation plan balancing both short and long term objectives
    • Deliver AB tests to validate quantitative and qualitative evidence/hypotheses, always analyzing results thoroughly, iterating and learning in the process
    • Prioritise key testing initiatives by region based on impact/return
    • Measure and report performance of site KPI’s, and assess against key business goals including analysis and recommendations for further action
    • Proactively identify trends and insights, and plan and take a lead role in delivering website improvements/optimisations but with the flexibility to adapt in a rapidly evolving environment
    • Innovate the site experience to optimise both site conversion whilst providing a strong brand experience
    • Support in gaining invaluable customer feedback, to help understand and action upon customer opinions and experiences
    • Work closely with the Customer care team to understand the direct feedback from customers to help improve the website content and messaging – increasing the customer discoverability and satisfaction, as well as optimising customer contacts
    • Co-ordinate on a day to day basis between Global, Regional and Local New Balance Teams to ensure alignment between all key contacts and regions
    • Work closely with the Ecommerce Marketing Manager and Site Lead to deliver effective and optimised campaigns
    • Promote positive team and company morale and support a test & learn culture



    • The Optimisation Lead is expected to strategically support the following internal customers within the EMEA region: Ecommerce, Marketing, Merchandising. As time allows, insights and knowledge sharing is expected across additional functions and departments.


    • Expert knowledge of e-commerce and UX optimisation/measurement best practices
    • Knowledge and expertise in user testing methodologies within a retail environment
    • Ideally with experience using Google 360 and Monetate
    • Experience with the OOTB test functionality within SFCC is a plus
    • Strong analytical, project management and negotiation skills.
    • Focus on attention to detail
    • Strong time management skills and able to work with multiple projects, tight deadlines and changing priorities.
    • Detail oriented with ability to support overarching goals.
    • Speak clearly and persuasively in positive or negative situations.
    • Demonstrate group presentation and meeting skills.
    • Takes initiative to resolve problems; strong problem solving skills.
    • Prioritizes and uses time efficiently; develops realistic action plans.
    • Excellent communication skills to promote respectful and collaborative team environment.





    • Bachelor’s degree in a related field




    • 5+ years of ecommerce experience
    • Exposure to ecommerce and business practices
    • Proven ability to collaborate with cross functional teams to deliver solid business results.




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